Representasi Pribumi dalam Iklan Surat Kabar Pandji Poestaka 1940-1941
Pandji Poestaka is a newspaper founded by the Netherland Indies colonial government, that is Commisie voor de Volkslectuur (Commission of the People Reading), or better known as Balai Poestaka.This study attempts to examine how the representation of natives in the colonial period in Pandji Poestaka ads 1940-1941.Using semiotics, this study shows th